This privacy policy (this “Privacy Policy”) sets out the privacy policies and practices for ALIAS Apparel Incorporated and its subsidiaries and affiliates (“PARUPARO/SHOP PARUPARO”) with respect to how Shop Paruparo collects personal information. It also describes how Shop Paruparo maintains, uses, and discloses personal information. This Privacy Policy applies to information collected from you by Shop Paruparo via this website and other websites operated or provided by Shop Paruparo, including WWW.SHOPPARUPARO.COM. This Privacy Policy also sets out how you can access certain information that Shop Paruparo may collect about you. In this Privacy Policy, “personal information” means information or opinion about an individual whose identity is apparent or can be reasonably ascertained from the information or opinion as further defined under applicable privacy laws, including, but not limited to, Your Contacts and other personal information collected through the Services. Please note that the Sites may contain links to other third party websites that are not controlled or operated by Shop Paruparo. This Privacy Policy does not apply to such third party websites, and Shop Paruparo is not responsible for the content of such third party websites or the privacy practices of such third parties. Therefore Shop Paruparo encourages you to request and review the privacy policies of any third parties before disclosing your personal information to such parties or when visiting such third party websites.


BY SUBMITTING PERSONAL INFORMATION TO SHOP PARUPARO OR ITS SERVICE PROVIDERS AND AGENTS, YOU AGREE THAT SHOP PARUPARO MAY COLLECT YOUR PERSONAL INFORMATION AND YOU CONSENT TO THE USE, DISCLOSURE AND TRANSFER OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW. Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain of the purposes identified herein at any time by contacting Shop Paruparo at the address provided below. If you refuse or withdraw your consent, you acknowledge that Shop Paruparo may not be able to provide you or continue to provide you with certain services or information which may be of value to you.

Revisions to This Privacy Policy

Shop Paruparo reserves the right, in Shop Paruparo’s discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. All revisions will be posted to the Sites and will apply to any personal information collected on or after the date posted. Shop Paruparo will obtain the necessary consents required under applicable privacy laws if it seeks to collect, use or disclose your personal information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law. This Privacy Policy was last updated 23 December 2020.

Collection of Your Information

Shop Paruparo may collect personal information about you, which may include information provided in connection with the following activities:

Registering or filling in forms on the Sites. This includes information you may provide when you request additional information about Shop Paruparo’s products and services or sign up to receive Shop Paruparo’s e-mail newsletters or coupons.

Completing a profile or uploading information to the Sites.

Purchasing any product or service from Shop Paruparo, through the Sites.

Providing design or product feedback or making other submissions to Shop Paruparo.

Requesting information or assistance from Shop Paruparo. Shop Paruparo may also keep a copy of any communications or correspondence you may send to it, including any e-mail communications.

Participating or responding to consumer survey or requests for consumer’s opinions, concerns, and preferences regarding Shop Paruparo’s products and services.

Participating in consumer contests, sweepstakes and other promotions.

Applying for a recruitment role through the recruitment portal online.

Shop Paruparo may also collect information that may not be personal information, which may include, but is not limited to, the frequency of user visits to the Sites and Services, the routes by which users access the Sites and Services and use of any hyperlinks available on the Sites and Services. Shop Paruparo or its service providers and agents may process and use this aggregate data for various purposes including, but not limited to, analysis of this data for trends and statistics, development of the Sites, Apps and Services and the Sites’, Apps’ and Services’ features and offerings, assessing patterns of use, or planning and evaluating marketing initiatives. This information is gathered by certain tools and methods such as the collection of your IP address or the use of cookies and is maintained, used and disclosed in aggregate form unless otherwise noted.


Like many websites, Shop Paruparo utilizes “cookies” to maintain a record of your visit to the Sites and your use of the Services. A cookie is a small text file that is transferred by a web server and stored on the hard drive of your computer or mobile device. It can only be read by the server that sent it to you. This information does not identify you personally unless you have otherwise provided Shop Paruparo with personal information. Cookies help Shop Paruparo to improve the Sites and Services, and to deliver more personalized service by enabling Shop Paruparo to estimate audience size and usage patterns; to store information about your preferences; to speed up your searches and to recognize you when you return to the Sites or use the Services.
Most web browsers automatically accept cookies. If you would prefer to prevent your computer from accepting Shop Paruparo’s cookies, you may follow your Internet browser’s steps for doing so. Please note, however, that if you do disable cookies from your browser, you may not be able to access certain sections of the Sites or the Services.

Third Party Analytics and Tracking

Shop Paruparo uses automated devices and applications provided by third parties in connection with services such as surveys, advertising, social media management and analyzing usage of our Sites and Services. These third parties include Google Analytics (including Google Analytics’ Demographics and Interest Report), Seguno, MailChimp, etc. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance, and user experiences. These entities may use cookies, tracking pixels, agents and other visitor identification and tracking technologies which collect information to perform their services. We do not share personal information that we collect directly with these third parties. However, these third parties may collect personal information directly through the use of cookies and other tracking technologies.

Please note that these third parties may use cookies — text files that are stored on your computer and that enable an analysis of your use of the Sites. You can prevent the collection of data concerning your use of the Sites (including your IP address), which are generated by the cookie, and the processing of that data by Google by downloading and installing the browser plug-in that is available under the following link: DOWNLOAD AND INSTALL THE BROWSER PLUG-IN.
Shop Paruparo collects transactional information and browse behavior on our website. Shop Paruparo may use such information to offer you recommendations for products and services that are relevant to your interests. Shop Paruparo uses the services of trusted third parties to offer you meaningful recommendations during the online experience. Shop Paruparo shares IP address, unique ID number, and shop and browse behavior with the third party service provider on an aggregate basis but does not share personal information for these purposes.
Shop Paruparo also works with trusted third parties that use tracking technologies to serve advertisements on our behalf across the Internet. These companies may use cookies and tracking pixels to collect non-personally identifiable information such as items viewed, items added to your shopping cart and items purchased during your visits to our Sites in order to help show advertisements on other websites likely to be of interest to you. If you would like more information about this practice or to opt-out of this use of your anonymous information, please visit

Protection of Your Information

To prevent unauthorized access or disclosure, maintain data accuracy and facilitate the appropriate use of information, Shop Paruparo uses physical, technological and administrative procedures to protect the personal information that Shop Paruparo collects from loss, unauthorized access, modification, disclosure or other misuse.
Nevertheless, Internet or wireless transmissions are never completely private or secure. You understand that any messages or information you send to the Sites or through the Services may be read or intercepted by others. If you have any concerns please contact
You should also be aware that certain aspects of the Sites and Services are not confidential and are available for public viewing. Any submissions that you may post to any publicly available features of the Sites and Services are not confidential and may be viewed by other users of the Sites and Services. By making personal information publicly available where the Sites, Apps and Services allow you to do so, you consent to such publication by Shop Paruparo or its service providers and agents. Please refer to the Terms of Use for additional provisions relating to user submissions that may apply to you.

Use of Your Personal information

Upon Shop Paruparo’s collection of your personal information, Shop Paruparo may use and disclose such personal information, separately or in combination with pre-existing information, for the following purposes:

To develop, enhance, market, sell or otherwise provide information, products or services;

To establish and conduct commercial relationships, including to process purchases or other transactions and to conduct or administer other transactions that you may engage in with Shop Paruparo including at the Stores, on or through the Sites;

To conduct or administer contests, sweepstakes or other promotions in which you have participated;

To contact you and to respond to any communications that you may have had with us;

To troubleshoot problems with the Sites;

To customize your experience or homepage on the Sites;

To develop and manage Shop Paruparo’s business, staff and operations;

To verify your identity and information;

To maintain and update our records;

To enforce Shop Paruparo’s Terms of Use or comply with this Privacy Policy;

To detect and protect Shop Paruparo and other third parties against error, negligence, breach of contract, fraud, theft and other illegal activity, and to audit compliance with Shop Paruparo’s policies and contractual obligations;

To engage in business transactions, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving Shop Paruparo;

As permitted by, and to comply with, any legal or regulatory requirements or provisions;

To access, preserve, disclose and use your personal information contained in your account, all Submissions (as defined in the Terms of Use), all communications to and from you, all information relating to your use of the Sites, if Shop Paruparo is required to do so by law or legal process or if Shop Paruparo determines, in its sole discretion, that such action is necessary to protect the rights of Shop Paruparo, third parties, and other users of the Sites or for purposes of responding to your request for customer service; or For any other purpose to which you consent.

Shop Paruparo may not be able to do these things without your personal information. For example, we may not be able to communicate with you and respond to your enquiries. Personal information collected by Shop Paruparo may be transferred to, stored and processed in the countries listed in Appendix A. While in another jurisdiction for processing, the information may be accessed by the courts, law enforcement, and national security authorities of that jurisdiction. To the extent permitted by law, Shop Paruparo will not be responsible under the laws of your country of residence for the conduct of any parties to whom Shop Paruparo discloses your personal information outside that country, and you may not be able to seek redress under those laws. 

Disclosure of Your Information

Shop Paruparo may disclose your personal information to its subsidiaries or affiliates and to third parties whom Shop Paruparo hires to provide services on Shop Paruparo’s behalf, including, but not limited to, support services, website services, delivering promotional materials, contests, sweepstakes and other promotions, and answering customer questions about Shop Paruparo’s products and services. These subsidiaries, affiliates and third parties may be located overseas. Shop Paruparo will only provide those third parties with the personal information that they need to deliver the services to Shop Paruparo and/or on Shop Paruparo’s behalf. Shop Paruparo will not disclose your personal information to third parties for their direct marketing purposes without obtaining prior affirmative consent. In the event that Shop Paruparo is involved in a business transaction, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving Shop Paruparo, you consent to your personal information and any other information Shop Paruparo may have collected being transferred to another party in connection with such transaction. You also consent to Shop Paruparo disclosing your personal information to legal, financial, insurance, or other advisors in connection with such business transaction or management of all or part of Shop Paruparo’s business or operations; as consented to by you from time to time, including to fulfil any other purposes that are identified when the personal information is collected; or as otherwise permitted or required by law.

Retention of Your Personal information

The personal information that you provide will be retained by Shop Paruparo in accordance with applicable laws. Shop Paruparo holds personal information electronically and in hard copy form, both at Shop Paruparo premises and with the assistance of service providers. However, Shop Paruparo will take reasonable steps to destroy or permanently de-identify personal information it holds if it is no longer needed for Shop Paruparo business purposes.

Choice and Opt-Out Preferences

If, at any time, you prefer not to receive further promotional email communications from Shop Paruparo, you will have the ability to unsubscribe from such communications by means of a link provided in every promotional e-mail that is sent to you by Shop Paruparo. You also have the ability to unsubscribe from such communications by contacting us by email.